Visual Merchandising With A Black And White Color Scheme Or White On White – From The Archives!

If you’re ever in a pinch for a display design theme – or – because it can be so effective – consider a total black and white color scheme – or even all white. Both are tried and true in visual merchandising story telling.

Now, the obvious consideration is that your product needs to be all black, black and white or all white for this strategy  to work.

Here from my upcoming new book – “More Vintage Visual Merchandising – The 1970’s”-  is an example of a completely black and white color scheme – simple yet effective. A Niedermaier double wide foam board silk screened image of 1970’s super model Sayoko in black and white,with a black vinyl floor pad over a white vinyl floor pad sets off all of the black and white merchandise.

Variations on this can also be all white props and background with all black merchandise on an all white background and white props.

Here – an all white background and floor with white props offset the all black designer dresses – as featured in a previous blog post – https://visualmerchandisingdisplays.wordpress.com/2019/11/08/vintage-visual-merchandising-from-the-archives-a-new-feature/

A variation on this idea can be another effective design scheme – white on white.

Here -in another archive photo –  an all white background, white props and white bridal gowns with good lighting shows how effective a white on white scheme can be. This is also from the same book as the previous photo – https://www.amazon.com/gp/product/B07YK1D3FM/ref=dbs_a_def_rwt_bibl_vppi_i1

In another variation – all white background, floor and props – then use white and colorful merchandise.

Here in this archive photo an all white background – also to be included in my new book – with white flooring and props is utilized to full effect to focus on color and white merchandise.

Actually there are several variations on the black and white theme. Black and white with red is another classic, crisp color scheme that’s bound to attract attention.

Here in a jewelry shadow box style window, a large black and white celebrity poster is set on an all white background that is layered with two foam board panels of glossy red vinyl. The black and white vintage cameras add interest to the design and stay in the overall color scheme.

Really – almost any color would accent a black and white color scheme – especially any bright and vivid color – yellow, orange – make up your own!

*All photos courtesy of – https://jdvincentdesign.com/